Solid gold is made to be worn for a lifetime and then passed down. These are the pieces that become heirlooms. With very little effort, your 10k and 14k jewelry will hold its shine for generations.

• Wear it well. Solid gold is durable enough for everyday life. 14k gives a richer, warmer gold tone, while 10k is a touch harder and more scratch-resistant, both are built to last.
• Avoid chlorine. Pools and hot tubs are solid gold's one true enemy; chlorine can weaken the metal over time and lead to tiny stress cracks. Slip your pieces off before you get in.
• Last on, first off. Still the golden rule - apply lotion and perfume before putting your jewelry on.
• Clean at home. Soak in warm water with a drop of mild dish soap, gently work a soft toothbrush around the details, rinse, and dry with a soft cloth. A polishing cloth brings back the glow.
• Store with care. Keep pieces in a lined box or pouch, separated from one another, to keep every surface smooth and scratch-free.

Gold-filled isn't plating. It's a thick layer of solid gold permanently bonded to a jeweler's brass core, which means it wears beautifully for years and won't flake or fade the way plated pieces do. Treat it kindly and it will stay luminous.

• Last on, first off. Put your piece on after lotion, perfume, sunscreen, and hairspray -and take it off before you shower, swim, or sweat through a workout.
• Keep it dry. Chlorine, salt water, and prolonged moisture are the quickest way to dull the finish. A little splash is fine; a swim is not.
• Wipe after wearing. A soft, dry cloth after each wear lifts away the oils and residue that build up over the day.
• For a deeper clean, use a drop of mild dish soap in warm water, rinse gently, and pat completely dry.
• Skip the harsh stuff. No abrasive polishes, toothpaste, or jewelry dips - they can wear straight through the gold layer.
• Store it thoughtfully. Keep pieces in a pouch or lined box, away from heat and humidity, ideally separated so they don't scratch one another.

Every natural stone is one of a kind, shaped over thousands of years before it ever reached your hands. Each has its own personality and its own preferences so a little mindfulness keeps its color and character vivid.
Dress last. Apply perfume, lotion, and hairspray first; oils and chemicals can cloud or stain more porous stones like turquoise, opal, and pearl.
Keep water brief. Remove gemstone pieces before showering, swimming, or cleaning. Softer and porous stones especially don't like to soak.
Mind the light. Prolonged direct sunlight and heat can gradually fade certain stones, amethyst and rose quartz among them, so store them out of the sun.
Clean gently. Wipe with a soft, slightly damp cloth and dry right away. Avoid ultrasonic cleaners and chemical solutions, which can crack or dull natural stones.
Store separately. Stones vary in hardness, so give each piece its own pouch to prevent scratches and chips.